Bengaluru's Only Agency-Led Digital Marketing Institute — Powered by Channel Softech
Why We Built IITB Academy
IITB Digital Marketing Academy was built on a simple observation: most students finish a digital marketing course knowing the theory, but still don't know how to actually run a campaign, manage a client, or work inside a real marketing team. We wanted to fix that.
IITB Academy is powered by Channelsoftech, a Bengaluru-based digital marketing agency with 23+ years of industry experience running live SEO, paid advertising, social media, and web projects for real clients. Instead of building a separate training curriculum disconnected from real work, we brought students directly into the environment where digital marketing actually happens — same tools, same workflows, same standards used on live client campaigns.
We're Not a Training Institute That Occasionally Talks About Real-World Experience
We're a working digital marketing agency that also trains the next generation of marketers. That difference shows up in everything we do.
Real Agency Environment
Learn inside an active digital agency where real projects, clients, campaigns, and workflows happen every day.
Industry-Practicing Mentors
Learn directly from professionals who actively work in digital marketing and understand today's industry requirements.
AI-Powered
Learning
Learn how AI tools like ChatGPT, Gemini, and Claude are used for research, content creation, strategy, and campaign planning.
Practical, Not Theoretical
Work on practical projects and real campaign activities instead of relying only on lectures, presentations, and theory.
Mr. Abdul Salam
Program Director, IITB Digital Marketing Academy
With one goal in mind — to close the gap between what digital marketing courses teach and what the industry actually expects from new hires — Mr. Salam founded IITB Academy. With 22+ years of hands-on experience running Channelsoftech, he has seen firsthand how few institutes prepare students for the pace, tools, and problem-solving that real agency work demands. IITB Academy is the result of applying that agency experience directly to how digital marketing should be taught.
Santhosh Kumar
Academic Director, IITB Digital Marketing Academy
Santhosh makes sure what happens in the classroom never drifts from what happens on a live client account. He oversees client strategy and campaign delivery across Channelsoftech's active accounts, and shapes that same day-to-day reality into how every batch is trained. With 8+ years managing real campaigns, he works closely with each trainer to keep the curriculum grounded in how a real marketing team actually operates — not just how a textbook describes one.
Our Mission
To train digital marketers the way the industry actually needs them — practical, tool-ready, and capable of contributing from day one, not just certified on paper.
Our Vision
To become Bangalore's most trusted agency-led digital marketing academy, known for producing job-ready marketers who learn from real campaigns, not just classroom theory.
Real Feedback From Real Students
Check out our reviews on Google.